CUSTOMER

UKSA

Brief

Assist UKSA with identification of role and stablaisation of their position in the market.
Future growth planning
Give guidance on marketing campaigns
Realise funding and sponsorship opportunities

Details

Tactic Counsel is working with the UK Sport Association for Athletes with Learning Disabilities (UKSA) on their future status within the sports sector.

We have been tasked with providing commercial support to the organisation working with them to identify suitable opportunities and strategies to secure the future of the organisation. Part of the process is to provide support to their My Sport My Voice project which is in conjunction with Spirit 2012.

To date we have focussed on creating a profile to drive traffic to the My Sport My Voice project resulting in the #engage! campaign, supported at workshops providing suitable ‘hands’ where required and raised awareness through social media. We have also created tangible marketing materials for UKSA’s marketing department to roll out on various platforms in conjunction with Twisted Green Rabbit our design partner. Looking at the longer term we are currently conducting a review of the past few years of UKSA’s work which will allow us to identify future opportunities and develop a sustainable strategy. This will enable UKSA to continue their good work, expand and offer a more comprehensive service to the athletes and sport as a whole.

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