The Commercial Activity department works with you to make sound commercial decisions. We advise clients on best routes to protect themselves, planning and making sustainable decisions which allow you to move forward effectively, knowing that you are planning successfully for the future.
The Personal Stability & Wellbeing department works with athletes at any level of ability to help maximise their performance in their chosen sport. We will play an integral role in ensuring that athletes mental preparation matches their physical preparation.
The Financial Solutions department offers tailored advice to athletes, organisations and clubs through a number of key financial services. Receiving sound and regulated advice allows you to focus on your core aims and sport knowing that you have taken advantage of the latest relevant financial support.
We work with you to identify where you are now and where you want to be in the future taking into consideration your core aims and objectives.
Formulation of a reliable plan comes from considering a number of viable options considering market forces, challenges, time and cost to understand the choices and make the right decision for you.
Working through the options together, settling on the correct solution or solutions in order for you to attain your goals.
We view an ongoing relationship as key to success within the fast paced sporting world. We continue to work with you to protect, promote and stabalise you, your brand and your organization in an ever changing landscape.
"Genevieve did an outstanding job for the world Baseball Classic qualifier in Germany, In addition she has also assisted in developing sponsorship proposals for game development programs in Europe, specifically pitching the MLB academies."
"Working with Tactic Counsel is exciting! Gen’s approach is creative and engaging and certainly I view her and Tactic Counsel as that “critical business friend. We are going through a period of change and knowing we have the support and expertise of Tactic Counsel alongside us is very reassuring. Discussions with Gen are always thought provoking, but importantly with real and manageable results in mind. She’s certainly keeping me on my toes! Tactic Counsel is injecting some renewed vigour into our business planning which I have no doubt will reap rewards for the UK Sports Association and the athletes we support."Chief Executive, UKSA (UK Sports Association for People with Learning Disability)
"Before I worked with Tactic Counsel, I was literally making it up as I went along and when I started to get approached by a few brands for sponsorship and affiliations, I had no idea what was best for me or what I was getting myself into. I just thought it was the thing to do to be an athlete and affiliated with a brand. I was clueless and Tactic Counsel helped me to take a step back and look at what was right for ME and what I could gain, rather than how I could benefit the brand. As a result I turned down some big companies who would have taken advantage of me and have since grown a solid relationship with my current sponsors, Muscle Fury, who support me and actually pay me to work for them, along with helping pay for competitions, provide me with free supplements and give me free gym membership; all so I can promote them while affording to do what I love and building my own personal brand ready for my own business. Tactic Counsel taught me to think “Why do I want sponsorship from these people?”. If being affiliated with a brand doesn’t suit me or give me anything, it’s okay to walk away. But I also know that if I do decide to work with a brand, what am I signing??"