Genevieve GordonCEO, Commercial Activity Team

    Having a first degree in Business and Finance Genevieve went on to train as a lawyer and since 2001 has worked actively within sports law. Historically she has advised organisations such as Brighton Bears on right to work regulations and other individual athletes on their commercial activities. Genevieve was an initial advisory to British Polo Enterprises for the inaugural British Polo Masters. Other long term projects have included working for Major League Baseball International working primarily on The World Baseball Classic and MLB Academies although her extensive role included working on a variety of commercial and player projects.

    Genevieve teaches International Sports Law and Global Sports Marketing at American universities including Syracuse University and Ithaca College and previously at British institutions including Birkbeck, University of London where she acted as a sessional lecturer in International Sports Law, Tort Law and Contract Law for 9 years. Annually Genevieve speaks at Cambridge University on the English Legal System and Comparative Systems with a sports law focus. Most recently Genevieve has written a Masters degree for UCFB entitled The Business of Motorsport. Her research work focuses on legal issues surrounding equine sports, learning disabilities in sport and the legalities of sport sponsorships. She holds an LLM in International Sports Law as well as being on the editorial panel for Law In Sport.