MY Golf Academy Sponsor Partnership

Tactic Counsel

Tactic Counsel

News Release


Tactic Counsel announces a new partnership with MY Golf Academy




Fairways to Horsham Grand Finale



Tactic Counsel is pleased to announce a three year sponsor partnership with MY Golf Academy, an organisation that specialises in coaching golf at a number of golf clubs in Sussex and Surrey.

MY Golf Academy specialises in offering coaching to various target markets. Whether you are a serious golfer, a parent searching for the right course for your child, or you are just taking your first steps in the game MY Golf Academy has a range of comprehensive coaching options that are accessible to golfers throughout their development, both on the range and on the course.

The attraction to team up and support MY Golf Academy came via the community projects that are a key part of Mike Yorke’s remit for MY Golf Academy, it’s growth and continued success.
Brilliant sunshine provided the backdrop to the MY Golf Academy ‘Fairways to Horsham’ event. The venue was the brand new ‘Firs’ short course at Horsham Golf & Fitness – so new it had not been officially opened when 50 children from 8 Horsham primary schools stepped onto the greens.

Our new agreement saw Tactic Counsel headline sponsor alongside established MY Golf Academy partner Golf Escapes at this fantastic primary school competition.

Genevieve Gordon, CEO, Tactic Counsel, said “We are passionate about developing young people through the game of golf because I have seen first-hand through our work how golf instills so many positive life skills and behaviours including self discipline, honesty and physical dexterity”.

Mike Yorke, Founder of MY Golf Academy said at the Fairways to Horsham grande finale “Gen and I share a common passion in caring for the children who we reach with our coaching programmes – the support and experience that Gen and Tactic Counsel bring in this field and our event is second to none.”

Gen Gordon went on to say “This is a key step forward for us as a company and our launch into the local community. We welcome the opportunity to work with Mike and his team and hope to support young golfers as they excel in such a wonderful sport”.

– ENDS –

For further information high resolution images, interview opportunities and more please contact:

Genevieve Gordon, CEO, Tactic Counsel

01403 230751

Mike Yorke, Founder, MY Golf Academy

0333 5772464

1. Tactic Counsel’s mission is to help individuals, teams, clubs and sports organisations achieve and sustain commercial success through sound strategic planning. With an energetic and highly focussed approach we quickly identify key opportunities and create plans to deliver great results considering various implications along the way. For more information visit

2. MY Golf Academy provides golf coaching services through a friendly welcome from their team of consultant like coaches who take great pride supporting you every step of the way; improving you in the key areas of your game by following a simple but structured approach. My Golf Academy provides coaching in a number of formats including individual, ladies and junior coaching programmes. For more information visit

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