"Genevieve did an outstanding job for the world Baseball Classic qualifier in Germany, In addition she has also assisted in developing sponsorship proposals for game development programs in Europe, specifically pitching the MLB academies."

Owning my own business has always terrified me and I probably wouldn’t have started it if I had never met Tactic Counsel. Iron Candi was an idea that popped into my head when there was a gap in the market for me as a consumer. Marketing is something I know and I can sell anything by using it and being creative. But the legal side of things is something that makes me want to bury my head in the sand and just not do it full stop! Tactic Counsel provided me with all the information I would need and filled me in on everything I would need to do in order to set up my company. They restored me at Companies House and advised me on trademarking and copyright.  There are so many things that I would never have thought of that Tactic Counsel have told me I need to think about, such as my Terms & Conditions and Terms of Use on my retail website. If you have never done anything before and don’t know everything, find someone who does! Tactic Counsel are there to make sure I don’t slip up but also so I can make the most out of my new business and flourish by making all the right decisions and being a step ahead of the game!

"Working with Tactic Counsel is exciting! Gen’s approach is creative and engaging and certainly I view her and Tactic Counsel as that “critical business friend. We are going through a period of change and knowing we have the support and expertise of Tactic Counsel alongside us is very reassuring. Discussions with Gen are always thought provoking, but importantly with real and manageable results in mind. She’s certainly keeping me on my toes! Tactic Counsel is injecting some renewed vigour into our business planning which I have no doubt will reap rewards for the UK Sports Association and the athletes we support."

"Before I worked with Tactic Counsel, I was literally making it up as I went along and when I started to get approached by a few brands for sponsorship and affiliations, I had no idea what was best for me or what I was getting myself into. I just thought it was the thing to do to be an athlete and affiliated with a brand. I was clueless and Tactic Counsel helped me to take a step back and look at what was right for ME and what I could gain, rather than how I could benefit the brand. As a result I turned down some big companies who would have taken advantage of me and have since grown a solid relationship with my current sponsors, Muscle Fury, who support me and actually pay me to work for them, along with helping pay for competitions, provide me with free supplements and give me free gym membership; all so I can promote them while affording to do what I love and building my own personal brand ready for my own business. Tactic Counsel taught me to think “Why do I want sponsorship from these people?”. If being affiliated with a brand doesn’t suit me or give me anything, it’s okay to walk away. But I also know that if I do decide to work with a brand, what am I signing??"